Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the large family car segment and utilize the same 5-door wagon body style and the 4 x 4 wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Volkswagen-engineered powertrain under the hood, a 6-cylinder, 24-valves 354hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 326hp engine designed by BMW.

A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, taking kerb weight as an important factor into account, 3 Series offers a marginal difference of 1% more metal.

Reliability is not the best thing to consider on the make level, but it is worth mentioning that both brands display similar results in faults and breakdowns, at least on all of the models level. These are the official statistics, while our visitors describe reliability of Audi with an average rating of 4.2, and models under the BMW badge with 4.1 out of 5. Independent research findings rank A4 as average reliability-wise, and 3 Series is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as Audi A4 rank it on average as 3.0 out of 5, exactly the same as the other one.

Audi is a bit more agile, reaching 100km/h in 0.1 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 250 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy things look pretty much the same for both cars, averaging around 7.6 liters of fuel per 100 kilometers (37 mpg), in combined cycle.

BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 3 Series offers slightly better overall protection and takes the lead. From there things take a different direction, with Audi offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! No mistake, whatever you decide here, but I'd still go for the Audi. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.