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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 4-door sedan body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and 4 x 4 in the case of the Volkswagen). The first one has a BMW-engineered powertrain under the hood, a 4-cylinder, 16-valves 218hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 240hp engine designed by Volkswagen.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, taking kerb weight as an important factor into account, Passat offers a considerable difference of 10% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Volkswagen does have a slight advantage, at least on all of the models level. That's the official data, while our visitors describe reliability of BMW, as well as Volkswagen, with the same average rating of 4.2 out of 5. Some independent research have also placed 3 Series as average reliability-wise, and Passat is more or less at the same level.That apart, owners of different cars powered by the same engine as 3 Series rank it on average as 3.2, while the one under the competitor's bonnet gets 5.0 out of 5.
Performance & Fuel economyVolkswagen is a bit more agile, reaching 100km/h in 0.7 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 240 kilometers per hour, 5km/h less than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 5.2 liters of fuel per 100 kilometers (55 mpg), in combined cycle.
Verdict
Volkswagen appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Passat offers significantly better overall protection, taking the lead here. It all continues in the same direction, with Volkswagen offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... No mistake, whatever you decide here, but I'd still go for the Volkswagen. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.