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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 3-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Audi and front in the case of the KIA). The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 16-valves 180hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 204hp engine designed by Hyundai.
SafetyBoth vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but it doesn't do much to help us decide between the two. Furthermore, when it comes to weight, a factor that most people underestimate, the German car offers a marginal difference of 5% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that KIA does have a slight advantage, at least on all of the models level. These are the official statistics, while our visitors describe reliability of Audi with an average rating of 4.2, and models under the KIA badge with 4.6 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as the German car rank it on average as 4.8, while the one under the competitor's bonnet gets 3.0 out of 5.
Performance & Fuel economyAudi is undoubtly more agile, reaching 100km/h in 1 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 228 kilometers per hour, 2km/h less than the other car. When it comes to fuel economy the winner has to be the German car, averaging around 6.6 liters of fuel per 100 kilometers (43 mpg), in combined cycle. We can't ignore that 12% difference compared to the Korean car.
Verdict
Audi appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers slightly better overall protection and takes the lead. It all continues in the same direction, with Audi being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but Audi. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among more than 12.000 different ones in our database.