Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the luxury car segment and utilize the same 5-door hatchback body style and the 4 x 4 wheel drive system, it all comes up to the specific diesel engine choice they offer. The first one has a Audi-engineered powertrain under the hood, a 6-cylinder, 24-valves 347hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 200hp engine designed by Hyundai.

A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the luxury car segment, which is generally a very good thing safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, taking kerb weight as an important factor into account, the German car offers a considerable difference of 13% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that KIA does have a slight advantage, at least on all of the models level. That's the official data, while our visitors describe reliability of Audi with an average rating of 4.2, and models under the KIA badge with 4.6 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as the German car rank it on average as 5.0 out of 5, exactly the same as the other one.

Audi is undoubtly more agile, reaching 100km/h in 2.5 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, 20km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 6.5 liters of fuel per 100 kilometers (44 mpg), in combined cycle.

KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers significantly better overall protection, taking the lead here. It all continues in the same direction, with Audi being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... No mistake, whatever you decide here, but I'd still go for the Audi. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, out of 12.000+ vehicles we currently have in our database.