Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the luxury car segment and utilize the same 5-door hatchback body style and the 4 x 4 wheel drive system, it all comes up to the specific diesel engine choice they offer. The first one has a Audi-engineered powertrain under the hood, a 6-cylinder, 24-valves 320hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 200hp engine designed by Hyundai.

The fact that the KIA got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, puts it sky-high safety-wise, in my eyes at least. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the luxury car segment, which is generally a very good thing safety-wise, but it doesn't do much to help us decide between the two. Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, the German car offers a marginal difference of 5% more metal.

Reliability is not the best thing to consider on the make level, but it is worth mentioning that KIA does have a slight advantage, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of Audi with an average rating of 4.2, and models under the KIA badge with 4.6 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as the German car rank it on average as 4.0, while the one under the competitor's bonnet gets 5.0 out of 5.

Audi is undoubtly more agile, reaching 100km/h in 2.4 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, 20km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 6.3 liters of fuel per 100 kilometers (45 mpg), in combined cycle.

KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car beats the other contender by far, making it the best choice without even considering other things. From there things take a different direction, with Audi being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! It's really tough to make a final decision here, but if I'd need to, I'd say KIA. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among more than 12.000 different ones in our database.