Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the luxury car segment and utilize the same 5-door hatchback body style and the 4 x 4 wheel drive system, it all comes up to the specific diesel engine choice they offer. The first one has a Audi-engineered powertrain under the hood, a 6-cylinder, 24-valves 272hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 200hp engine designed by Hyundai.

The fact that the KIA got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, puts it sky-high safety-wise, in my eyes at least. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the luxury car segment, which is generally a very good thing safety-wise, but it doesn't do much to help us decide between the two. Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, the German car offers a marginal difference of 2% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that KIA does have a slight advantage, when all the models are taken into account. These are the official statistics, while our visitors describe reliability of Audi with an average rating of 4.2, and models under the KIA badge with 4.6 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as the German car rank it on average as 5.0 out of 5, exactly the same as the other one.

Audi is undoubtly more agile, reaching 100km/h in 1.9 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, 20km/h more than the other car. When it comes to fuel economy the winner has to be the German car, averaging around 5.2 liters of fuel per 100 kilometers (54 mpg), in combined cycle. We can't ignore that 23% difference compared to the Korean car.

KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car beats the other contender by far, making it the best choice without even considering other things. From there things take a different direction, with Audi being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! It's really tough to make a final decision here, but if I'd need to, I'd say Audi. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, out of 12.000+ vehicles we currently have in our database.