Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 5-door wagon body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Audi and rear in the case of the BMW). The first one has a Audi-engineered powertrain under the hood, a 6-cylinder, 24-valves 204hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 197hp engine designed by BMW.

A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the BMW being a slightly better choice apparently. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, when it comes to weight, a factor that most people underestimate, Audi A4 offers a marginal difference of 6% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that both brands display similar results in faults and breakdowns, at least on all of the models level. These are the official statistics, while our visitors describe reliability of Audi, as well as BMW, with the same average rating of 4.2 out of 5. Independent research findings rank A4 as average reliability-wise, and 3 Series is more or less at the same level.That apart, owners of different cars powered by the same engine as Audi A4 rank it on average as 4.0, while the one under the competitor's bonnet gets 4.5 out of 5.

Audi is a bit more agile, reaching 100km/h in 0.2 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 231 kilometers per hour, 2km/h less than the other car. When it comes to fuel economy the winner has to be 3 Series, averaging around 6 liters of fuel per 100 kilometers (47 mpg), in combined cycle. We can't ignore that 25% difference compared to Audi A4.

BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 3 Series offers slightly better overall protection and takes the lead. From there things take a different direction, with Audi offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... It's not difficult to say then that if I'd need to make a choice, it would definitely be the BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.