Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the sports car segment and utilize the same 2-door coupe body style and the rear wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Jaguar-engineered powertrain under the hood, a 8-cylinder, 32-valves 510hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 431hp engine designed by BMW.

Unfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the sports car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, when it comes to weight, a factor that most people underestimate, the British car offers a considerable difference of 18% more metal.

Reliability is not the best thing to consider on the make level, but it is worth mentioning that both brands display similar results in faults and breakdowns, when all the models are taken into account. That's the official data, while our visitors describe reliability of Jaguar with an average rating of 4.1, and models under the BMW badge with 4.2 out of 5. Some independent research have also placed XK as average reliability-wise, and 4 Series Coupe is more or less at the same level.That apart, owners of different cars powered by the same engine as the British car rank it on average as 2.5, while the one under the competitor's bonnet gets 3.0 out of 5.

BMW is a bit more agile, reaching 100km/h in 0.5 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy an obvious choice would be the German car, averaging around 8.8 liters of fuel per 100 kilometers (32 mpg), in combined cycle. That's 40% difference compared to the British car!

BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the British car offers significantly better overall protection, taking the lead here. From there things take a different direction, with BMW offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among more than 12.000 different ones in our database.