Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door wagon body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Audi and rear in the case of the BMW). The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 16-valves 200hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 170hp engine designed by BMW.

Both vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the BMW being a slightly better choice apparently. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, Audi A4 offers a considerable difference of 10% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that both brands display similar results in faults and breakdowns, all the models observed together. That's the official data, while our visitors describe reliability of Audi with an average rating of 4.2, and models under the BMW badge with 4.1 out of 5. Independent research findings rank A4 as average reliability-wise, and 3 Series is more or less at the same level.That apart, owners of different cars powered by the same engine as Audi A4 rank it on average as 4.3 out of 5, exactly the same as the other one.

Audi is a bit more agile, reaching 100km/h in 0.9 seconds less than its competitor. In addition to that it accelerates all the way to 233 kilometers per hour, 7km/h more than the other car. When it comes to fuel economy an obvious choice would be 3 Series, averaging around 6.2 liters of fuel per 100 kilometers (46 mpg), in combined cycle. That's 42% difference compared to Audi A4!

BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In this case though, it seems that both cars show similar levels of passenger protection all together, so that won't break a tie. But one thing that actually could is the performance, with Audi being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... It's not difficult to say then that if I'd need to make a choice, it would definitely be the BMW. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.