Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 3-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Audi and front in the case of the KIA). The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 16-valves 184hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 128hp engine designed by Hyundai.

A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, the German car offers a marginal difference of 7% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that KIA does have a slight advantage, at least on all of the models level. That's the official data, while our visitors describe reliability of Audi, as well as KIA, with the same average rating of 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as the German car rank it on average as 4.6, while the one under the competitor's bonnet gets 4.0 out of 5.

Audi is way more agile, reaching 100km/h in 4.7 seconds less than its competitor. In addition to that it accelerates all the way to 230 kilometers per hour, 33km/h more than the other car. When it comes to fuel economy the winner has to be the Korean car, averaging around 3.7 liters of fuel per 100 kilometers (76 mpg), in combined cycle. We can't ignore that 30% difference compared to the German car.

Audi appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers slightly better overall protection and takes the lead. It all continues in the same direction, with Audi outracing its opponent in any situation possible, making it better choice for boy racers. It does come at a cost though, and that's the fuel consumption... I believe that, when we take all into account, we have only one winner here - the Audi. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.