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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (front for the Seat and rear in the case of the BMW). The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 16-valves 280hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 218hp engine designed by BMW.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, taking kerb weight as an important factor into account, the German car offers a marginal difference of 3% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Seat does have a slight advantage, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of Seat with an average rating of 4.4, and models under the BMW badge with 4.2 out of 5. Some independent research have also placed Leon as average reliability-wise, and 1 Series is more or less at the same level.Above it all, drivers of cars with the same engine as the Spanish car rank it on average as 4.0, while the one under the competitor's bonnet gets 5.0 out of 5.
Performance & Fuel economySeat is a bit more agile, reaching 100km/h in 0.6 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, 5km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 6.6 liters of fuel per 100 kilometers (43 mpg), in combined cycle.
Verdict
Seat appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers slightly better overall protection and takes the lead. From there things take a different direction, with Seat offering somewhat better performance, just enough to call it quicker. Fuel consumption is more or less the same. At the end, as much as I'd like to give you a winner here, it's simply a pure tie if you ask me. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.