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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door wagon body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Audi and front in the case of the Ford). The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 16-valves 200hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 173hp engine designed by Ford.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that Ford as a brand displays somewhat better results, at least on all of the models level. These are the official statistics, while our visitors describe reliability of Audi with an average rating of 4.2, and models under the Ford badge with 4.4 out of 5. Independent research findings rank A3 as average reliability-wise, and Focus is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the German car rank it on average as 4.3, while the one under the competitor's bonnet gets 4.0 out of 5.
Performance & Fuel economyAudi is undoubtly more agile, reaching 100km/h in 1.3 seconds less than its competitor. In addition to that it accelerates all the way to 234 kilometers per hour, 18km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 9 liters of fuel per 100 kilometers (31 mpg), in combined cycle.
Verdict
Ford appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In this case though, it seems that both cars show similar levels of passenger protection all together, so that won't break a tie. But one thing that actually could is the performance, with Audi outracing its opponent in any situation possible, making it better choice for boy racers. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but Audi. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.