Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 4-door sedan body style within the same 'Executive car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and 4 x 4 in the case of the Audi). The first one has a BMW-engineered powertrain under the hood, a 6-cylinder, 24-valves 320hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 310hp engine designed by Volkswagen.

Unfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the executive car segment, which is generally a fortune safety-wise, but it doesn't do much to help us decide between the two. On the other hand, taking kerb weight as an important factor into account, Audi A8 offers a marginal difference of 1% more metal.

Reliability is not the best thing to consider on the make level, but it is worth mentioning that both brands display similar results in faults and breakdowns, when all the models are taken into account. That's the official data, while our visitors describe reliability of BMW, as well as Audi, with the same average rating of 4.2 out of 5. Independent research findings rank 7 Series as average reliability-wise, and A8 is more or less at the same level.That apart, owners of different cars powered by the same engine as 7 Series rank it on average as 3.0, while the one under the competitor's bonnet gets 4.0 out of 5.

Both of the cars accelerate exactly the same, so we couldn't put one above the other. Car No. 1 reaches top speed of 250 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy things look pretty much the same for both cars, averaging around 7.9 liters of fuel per 100 kilometers (36 mpg), in combined cycle.

Audi appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Audi A8 offers slightly better overall protection and takes the lead. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. Audi A8 still consumps less fuel, which needs to be taken into consideration. It's not difficult to say then that if I'd need to make a choice, it would definitely be the Audi. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among more than 12.000 different ones in our database.