Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 4-door sedan body style within the same 'Executive car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and 4 x 4 in the case of the Volkswagen). The first one has a BMW-engineered powertrain under the hood, a 6-cylinder, 24-valves 218hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 225hp engine designed by Audi.

Unfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the executive car segment, which is generally a fortune safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, Phaeton offers a considerable difference of 17% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Volkswagen does have a slight advantage, at least on all of the models level. These are the official statistics, while our visitors describe reliability of BMW, as well as Volkswagen, with the same average rating of 4.2 out of 5. The same official information place 7 Series as average reliability-wise, and Phaeton is more or less at the same level.Above it all, drivers of cars with the same engine as 7 Series rank it on average as 5.0 out of 5, exactly the same as the other one.

BMW is undoubtly more agile, reaching 100km/h in 1.1 seconds less than its competitor. In addition to that it accelerates all the way to 235 kilometers per hour, 1km/h more than the other car. When it comes to fuel economy the winner has to be 7 Series, averaging around 8.5 liters of fuel per 100 kilometers (33 mpg), in combined cycle. We can't ignore that 13% difference compared to Phaeton.

Volkswagen appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Phaeton offers significantly better overall protection, taking the lead here. From there things take a different direction, with BMW being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! I believe that, when we take all into account, we have only one winner here - the BMW. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.