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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the suv segment and utilize the same 5-door suv body style and the 4 x 4 wheel drive system, it all comes up to the specific diesel engine choice they offer. The first one has a BMW-engineered powertrain under the hood, a 6-cylinder, 24-valves 352hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 286hp engine designed by Audi.
SafetyThe fact that the Audi got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, puts it sky-high safety-wise, in my eyes at least. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, taking kerb weight as an important factor into account, BMW X6 offers a marginal difference of 4% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that both brands display similar results in faults and breakdowns, all the models observed together. These are the results of an independent reasearch, while our visitors describe reliability of BMW with an average rating of 4.1, and models under the Audi badge with 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. We should definitely mention that owners of cars with the same powertrain as BMW X6 rank it on average as 3.0 out of 5, exactly the same as the other one.
Performance & Fuel economyBMW is a bit more agile, reaching 100km/h in 0.6 seconds less than its competitor. In addition to that it accelerates all the way to 245 kilometers per hour, 4km/h more than the other car. When it comes to fuel economy the winner has to be BMW X6, averaging around 8.2 liters of fuel per 100 kilometers (34 mpg), in combined cycle. We can't ignore that 9% difference compared to Audi Q8.
Verdict
Audi appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Audi Q8 beats the other contender by far, making it the best choice without even considering other things. From there things take a different direction, with BMW being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! It's really tough to make a final decision here, but if I'd need to, I'd say BMW. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.