Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the small family car segment and utilize the same 5-door wagon body style and the front wheel drive system, it all comes up to the specific hybrid engine choice they offer. The first one has a Toyota-engineered powertrain under the hood, a 4-cylinder, 16-valves 140hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 141hp engine designed by Hyundai.

A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the Toyota being a slightly better choice apparently. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, when it comes to weight, a factor that most people underestimate, the Korean car offers a considerable difference of 10% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that Toyota does have a slight advantage, when all the models are taken into account. That's the official data, while our visitors describe reliability of Toyota, as well as KIA, with the same average rating of 4.6 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as the Japanese car rank it on average as 3.0 out of 5, exactly the same as the other one.

Toyota is undoubtly more agile, reaching 100km/h in 1.6 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 180 kilometers per hour, 20km/h less than the other car. When it comes to fuel economy an obvious choice would be the Korean car, averaging around 1.4 liters of fuel per 100 kilometers (202 mpg), in combined cycle. That's 264% difference compared to the Japanese car!

Toyota appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In this case though, it seems that both cars show similar levels of passenger protection all together, so that won't break a tie. But one thing that actually could is the performance, with Toyota being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... I believe that, when we take all into account, we have only one winner here - the KIA. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.