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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 2-door coupe body style within the same 'Sports car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and 4 x 4 in the case of the Audi). The first one has a BMW-engineered powertrain under the hood, a 4-cylinder, 16-valves 258hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 252hp engine designed by Volkswagen.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the sports car segment, which is generally classifying them somewhere in the middle safety-wise, but it doesn't do much to help us decide between the two. Furthermore, taking kerb weight as an important factor into account, 4 Series Coupe offers a marginal difference of 8% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that both brands display similar results in faults and breakdowns, all the models observed together. These are the official statistics, while our visitors describe reliability of BMW with an average rating of 4.1, and models under the Audi badge with 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as 4 Series Coupe rank it on average as 3.0, while the one under the competitor's bonnet gets 5.0 out of 5.
Performance & Fuel economyBoth of the cars accelerate exactly the same, so we couldn't put one above the other. Car No. 1 reaches top speed of 250 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy things look pretty much the same for both cars, averaging around 6.2 liters of fuel per 100 kilometers (46 mpg), in combined cycle.
Verdict
Audi appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 4 Series Coupe offers slightly better overall protection and takes the lead. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. 4 Series Coupe still consumps less fuel, which needs to be taken into consideration. No mistake, whatever you decide here, but I'd still go for the BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.