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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (front for the Cupra and 4 x 4 in the case of the BMW). The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 16-valves 300hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 306hp engine designed by BMW.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but it doesn't do much to help us decide between the two. On the other hand, taking kerb weight as an important factor into account, the German car offers a marginal difference of 2% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Cupra as a brand displays somewhat better results, all the models observed together. These are the results of an independent reasearch, while our visitors describe reliability of Cupra with an average rating of 4.5, and models under the BMW badge with 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as the Spanish car rank it on average as 5.0, while the one under the competitor's bonnet gets 3.0 out of 5.
Performance & Fuel economyBMW is a bit more agile, reaching 100km/h in 0.9 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy things look pretty much the same for both cars, averaging around 6.7 liters of fuel per 100 kilometers (42 mpg), in combined cycle.
Verdict
Cupra is apparently more reliable, not too much, but just enough. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers slightly better overall protection and takes the lead. It all continues in the same direction, with BMW offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... No mistake, whatever you decide here, but I'd still go for the Cupra. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among more than 12.000 different ones in our database.