Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the suv segment and utilize the same 5-door suv body style and the 4 x 4 wheel drive system, it all comes up to the specific electric engine choice they offer. The first one has a Audi-engineered powertrain under the hood, a IM Electric unit in formation 1 / 2 with 503hp unit, while the other one gets its power and torque from a PMSM Electric unit in formation 1 / 1 with 523hp engine designed by BMW.

Both vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, when it comes to weight, a factor that most people underestimate, e-tron offers a marginal difference of 4% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that both brands display similar results in faults and breakdowns, when all the models are taken into account. That's the official data, while our visitors describe reliability of Audi, as well as BMW, with the same average rating of 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. We should definitely mention that owners of cars with the same powertrain as e-tron rank it on average as 3.0 out of 5, exactly the same as the other one.

Audi is a bit more agile, reaching 100km/h in 0.1 seconds less than its competitor. In addition to that it accelerates all the way to 210 kilometers per hour, 10km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, especially if you take into account all the free charging points provided by the manufacturer and/or the local government's environmental programs. One of the essential things to consider when it comes to this type of vehicles would be range, with throne undoubtedly being claimed by BMW iX with its additional 185 kilometers on a single charge.

Audi appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, e-tron offers slightly better overall protection and takes the lead. It all continues in the same direction, with Audi offering somewhat better performance, just enough to call it quicker. BMW iX is incomparably more generous when it comes to range, which could (and potentially should) be a deal-breaker for the other contender. It's not difficult to say then that if I'd need to make a choice, it would definitely be the BMW. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among more than 12.000 different ones in our database.