Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door suv body style within the same 'SUV' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Mazda and front in the case of the KIA). The first one has a Mazda-engineered powertrain under the hood, a 4-cylinder, 16-valves 150hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 204hp engine designed by Hyundai.

The first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, taking kerb weight as an important factor into account, the Korean car offers a marginal difference of 9% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that Mazda does have a slight advantage, all the models observed together. That's the official data, while our visitors describe reliability of Mazda with an average rating of 4.4, and models under the KIA badge with 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as the Japanese car rank it on average as 3.0 out of 5, exactly the same as the other one.

KIA is undoubtly more agile, reaching 100km/h in 1.1 seconds less than its competitor. In addition to that it accelerates all the way to 220 kilometers per hour, 20km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 7 liters of fuel per 100 kilometers (41 mpg), in combined cycle.

Mazda appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers slightly better overall protection and takes the lead. It all continues in the same direction, with KIA outracing its opponent in any situation possible, making it better choice for boy racers. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but KIA. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.