Overview

Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by hybrid engines and utilizing the 4-door sedan body style within the same 'Executive car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and 4 x 4 in the case of the Audi). The first one has a BMW-engineered powertrain under the hood, a 6-cylinder, 24-valves 394hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 462hp engine designed by Volkswagen.

Safety

Unfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the executive car segment, which is generally a fortune safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, taking kerb weight as an important factor into account, Audi A8 offers a considerable difference of 20% more metal.

Reliability

I don't like generalizing things when it comes to reliability, although it does seem that both brands display similar results in faults and breakdowns, all the models observed together. These are the results of an independent reasearch, while our visitors describe reliability of BMW with an average rating of 4.1, and models under the Audi badge with 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. We should definitely mention that owners of cars with the same powertrain as 7 Series rank it on average as 5.0, while the one under the competitor's bonnet gets 3.0 out of 5.

Performance & Fuel economy

Audi is a bit more agile, reaching 100km/h in 0.5 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy things look pretty much the same for both cars, averaging around 2.1 liters of fuel per 100 kilometers (135 mpg), in combined cycle.

Verdict

BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Audi A8 offers significantly better overall protection, taking the lead here. It all continues in the same direction, with Audi offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! It's not difficult to say then that if I'd need to make a choice, it would definitely be the Audi. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.