Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the luxury car segment and utilize the same 4-door sedan body style and the 4 x 4 wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 16-valves 272hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 320hp engine designed by BMW.

A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the luxury car segment, which is generally a very good thing safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, 6 Series Gran Coupe offers a marginal difference of 5% more metal.

Reliability is not the best thing to consider on the make level, but it is worth mentioning that Volkswagen does have a slight advantage, all the models observed together. These are the results of an independent reasearch, while our visitors describe reliability of Volkswagen, as well as BMW, with the same average rating of 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as Arteon rank it on average as 4.0, while the one under the competitor's bonnet gets 3.0 out of 5.

BMW is a bit more agile, reaching 100km/h in 0.3 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy the winner has to be Arteon, averaging around 6.8 liters of fuel per 100 kilometers (42 mpg), in combined cycle. We can't ignore that 16% difference compared to 6 Series Gran Coupe.

Volkswagen appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 6 Series Gran Coupe offers slightly better overall protection and takes the lead. It all continues in the same direction, with BMW offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... I believe that, when we take all into account, we have only one winner here - the Volkswagen. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.