Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the luxury car segment and utilize the same 5-door hatchback body style and the 4 x 4 wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Volkswagen-engineered powertrain under the hood, a 8-cylinder, 32-valves 600hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 370hp engine designed by Hyundai.

The first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the luxury car segment, which is generally a very good thing safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, taking kerb weight as an important factor into account, the German car offers a considerable difference of 13% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that KIA does have a slight advantage, when all the models are taken into account. These are the official statistics, while our visitors describe reliability of Audi, as well as KIA, with the same average rating of 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as the German car rank it on average as 3.0 out of 5, exactly the same as the other one.

Audi is undoubtly more agile, reaching 100km/h in 1.3 seconds less than its competitor. In addition to that it accelerates all the way to 305 kilometers per hour, 35km/h more than the other car. When it comes to fuel economy the winner has to be the Korean car, averaging around 10.6 liters of fuel per 100 kilometers (27 mpg), in combined cycle. We can't ignore that 8% difference compared to the German car.

KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers significantly better overall protection, taking the lead here. It all continues in the same direction, with Audi outracing its opponent in any situation possible, making it better choice for boy racers. It does come at a cost though, and that's the fuel consumption... I believe that, when we take all into account, we have only one winner here - the Audi. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among more than 12.000 different ones in our database.