Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door hatchback body style within the same 'Luxury car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Audi and rear in the case of the KIA). The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 16-valves 245hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 255hp engine designed by Hyundai.

Both vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the luxury car segment, which is generally a very good thing safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, taking kerb weight as an important factor into account, the German car offers a marginal difference of 7% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that KIA does have a slight advantage, all the models observed together. That's the official data, while our visitors describe reliability of Audi with an average rating of 4.2, and models under the KIA badge with 4.6 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as the German car rank it on average as 3.0 out of 5, exactly the same as the other one.

KIA is a bit more agile, reaching 100km/h in 0.2 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 232 kilometers per hour, 18km/h less than the other car. When it comes to fuel economy the winner has to be the German car, averaging around 6.4 liters of fuel per 100 kilometers (44 mpg), in combined cycle. We can't ignore that 23% difference compared to the Korean car.

KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers slightly better overall protection and takes the lead. From there things take a different direction, with KIA offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... It's not difficult to say then that if I'd need to make a choice, it would definitely be the Audi. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.