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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the large family car segment and utilize the same 4-door sedan body style and the 4 x 4 wheel drive system, it all comes up to the specific diesel engine choice they offer. The first one has a Audi-engineered powertrain under the hood, a 6-cylinder, 24-valves 286hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 265hp engine designed by BMW.
SafetyBoth vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, taking kerb weight as an important factor into account, Audi A4 offers a marginal difference of 2% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that both brands display similar results in faults and breakdowns, all the models observed together. These are the results of an independent reasearch, while our visitors describe reliability of Audi, as well as BMW, with the same average rating of 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as Audi A4 rank it on average as 3.0 out of 5, exactly the same as the other one.
Performance & Fuel economyBMW is a bit more agile, reaching 100km/h in 0.1 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy the winner has to be 3 Series, averaging around 5.1 liters of fuel per 100 kilometers (55 mpg), in combined cycle. We can't ignore that 12% difference compared to Audi A4.
Verdict
Audi appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Audi A4 offers slightly better overall protection and takes the lead. From there things take a different direction, with BMW offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! It's not difficult to say then that if I'd need to make a choice, it would definitely be the BMW. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.