Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the luxury car segment and utilize the same 5-door hatchback body style and the 4 x 4 wheel drive system, it all comes up to the specific diesel engine choice they offer. The first one has a Hyundai-engineered powertrain under the hood, a 4-cylinder, 16-valves 200hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 218hp engine designed by Audi.

The fact that the KIA got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, puts it sky-high safety-wise, in my eyes at least. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the luxury car segment, which is generally a very good thing safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, the German car offers a marginal difference of 1% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that KIA does have a slight advantage, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of KIA with an average rating of 4.6, and models under the Audi badge with 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as the Korean car rank it on average as 5.0, while the one under the competitor's bonnet gets 3.0 out of 5.

Audi is a bit more agile, reaching 100km/h in 0.8 seconds less than its competitor. In addition to that it accelerates all the way to 239 kilometers per hour, 9km/h more than the other car. When it comes to fuel economy the winner has to be the German car, averaging around 5.2 liters of fuel per 100 kilometers (54 mpg), in combined cycle. We can't ignore that 23% difference compared to the Korean car.

KIA is apparently more reliable, not too much, but just enough. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car beats the other contender by far, making it the best choice without even considering other things. From there things take a different direction, with Audi offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! It's really tough to make a final decision here, but if I'd need to, I'd say KIA. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.