Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door hatchback body style within the same 'Luxury car' segment, the only major difference here really is their wheel drive configuration (rear for the KIA and 4 x 4 in the case of the Audi). The first one has a Hyundai-engineered powertrain under the hood, a 6-cylinder, 24-valves 370hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 333hp engine designed by Volkswagen.

The fact that the KIA got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, puts it sky-high safety-wise, in my eyes at least. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the luxury car segment, which is generally a very good thing safety-wise, but it doesn't do much to help us decide between the two. On the other hand, taking kerb weight as an important factor into account, the German car offers a marginal difference of 1% more metal.

Reliability is not the best thing to consider on the make level, but it is worth mentioning that KIA does have a slight advantage, all the models observed together. These are the official statistics, while our visitors describe reliability of KIA, as well as Audi, with the same average rating of 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. We should definitely mention that owners of cars with the same powertrain as the Korean car rank it on average as 3.0, while the one under the competitor's bonnet gets 4.3 out of 5.

KIA is a bit more agile, reaching 100km/h in 0.4 seconds less than its competitor. In addition to that it accelerates all the way to 270 kilometers per hour, 20km/h more than the other car. When it comes to fuel economy an obvious choice would be the German car, averaging around 7.6 liters of fuel per 100 kilometers (37 mpg), in combined cycle. That's 30% difference compared to the Korean car!

Audi appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car beats the other contender by far, making it the best choice without even considering other things. It all continues in the same direction, with KIA outracing its opponent in any situation possible, making it better choice for boy racers. It does come at a cost though, and that's the fuel consumption... It's really tough to make a final decision here, but if I'd need to, I'd say KIA. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among more than 12.000 different ones in our database.