Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door hatchback body style within the same 'Luxury car' segment, the only major difference here really is their wheel drive configuration (rear for the KIA and 4 x 4 in the case of the Audi). The first one has a Hyundai-engineered powertrain under the hood, a 4-cylinder, 16-valves 255hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 245hp engine designed by Volkswagen.

A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the luxury car segment, which is generally a very good thing safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, taking kerb weight as an important factor into account, the German car offers a marginal difference of 7% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that KIA does have a slight advantage, at least on all of the models level. That's the official data, while our visitors describe reliability of KIA, as well as Audi, with the same average rating of 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. We should definitely mention that owners of cars with the same powertrain as the Korean car rank it on average as 3.0 out of 5, exactly the same as the other one.

KIA is a bit more agile, reaching 100km/h in 0.2 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 232 kilometers per hour, 18km/h less than the other car. When it comes to fuel economy the winner has to be the German car, averaging around 6.4 liters of fuel per 100 kilometers (44 mpg), in combined cycle. We can't ignore that 23% difference compared to the Korean car.

KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers slightly better overall protection and takes the lead. It all continues in the same direction, with Audi offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but Audi. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.