Overview

Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door hatchback body style within the same 'Luxury car' segment, the only major difference here really is their wheel drive configuration (rear for the KIA and 4 x 4 in the case of the Audi). The first one has a Hyundai-engineered powertrain under the hood, a 4-cylinder, 16-valves 255hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 245hp engine designed by Volkswagen.

Safety

The first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the luxury car segment, which is generally a very good thing safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, taking kerb weight as an important factor into account, the German car offers a marginal difference of 7% more metal.

Reliability

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that KIA does have a slight advantage, when all the models are taken into account. These are the official statistics, while our visitors describe reliability of KIA, as well as Audi, with the same average rating of 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as the Korean car rank it on average as 3.0 out of 5, exactly the same as the other one.

Performance & Fuel economy

KIA is a bit more agile, reaching 100km/h in 0.2 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 232 kilometers per hour, 18km/h less than the other car. When it comes to fuel economy the winner has to be the German car, averaging around 6.4 liters of fuel per 100 kilometers (44 mpg), in combined cycle. We can't ignore that 23% difference compared to the Korean car.

Verdict

KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers slightly better overall protection and takes the lead. It all continues in the same direction, with Audi offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but Audi. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among more than 12.000 different ones in our database.