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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the small family car segment and utilize the same 5-door hatchback body style and the front wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Ford-engineered powertrain under the hood, a 4-cylinder, 16-valves 182hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 204hp engine designed by Hyundai.
SafetyBoth vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, the Korean car offers a marginal difference of 3% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that Ford does have a slight advantage, when all the models are taken into account. That's the official data, while our visitors describe reliability of Ford with an average rating of 4.5, and models under the KIA badge with 4.6 out of 5. Independent research findings rank Focus as average reliability-wise, and Ceed is more or less at the same level.Above it all, drivers of cars with the same engine as the American car rank it on average as 3.0 out of 5, exactly the same as the other one.
Performance & Fuel economyKIA is a bit more agile, reaching 100km/h in 0.9 seconds less than its competitor. In addition to that it accelerates all the way to 230 kilometers per hour, 6km/h more than the other car. When it comes to fuel economy the winner has to be the American car, averaging around 5.9 liters of fuel per 100 kilometers (48 mpg), in combined cycle. We can't ignore that 25% difference compared to the Korean car.
Verdict
Ford appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers slightly better overall protection and takes the lead. It all continues in the same direction, with KIA offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... No mistake, whatever you decide here, but I'd still go for the Ford. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among more than 12.000 different ones in our database.