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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the small family car segment and utilize the same 5-door hatchback body style and the front wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Hyundai-engineered powertrain under the hood, a 4-cylinder, 16-valves 204hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 182hp engine designed by Ford.Safety
Both vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, taking kerb weight as an important factor into account, the Korean car offers a marginal difference of 3% more metal.Reliability
I don't like generalizing things when it comes to reliability, although it does seem that Ford does have a slight advantage, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of KIA with an average rating of 4.6, and models under the Ford badge with 4.4 out of 5. Independent research findings rank Ceed as average reliability-wise, and Focus is more or less at the same level.That apart, owners of different cars powered by the same engine as the Korean car rank it on average as 3.0 out of 5, exactly the same as the other one.Performance & Fuel economy
KIA is a bit more agile, reaching 100km/h in 0.9 seconds less than its competitor. In addition to that it accelerates all the way to 230 kilometers per hour, 6km/h more than the other car. When it comes to fuel economy the winner has to be the American car, averaging around 5.9 liters of fuel per 100 kilometers (48 mpg), in combined cycle. We can't ignore that 25% difference compared to the Korean car.
Ford appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers slightly better overall protection and takes the lead. It all continues in the same direction, with KIA offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... No mistake, whatever you decide here, but I'd still go for the Ford. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, out of 12.000+ vehicles we currently have in our database.