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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 4-door sedan body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and 4 x 4 in the case of the Audi). The first one has a BMW-engineered powertrain under the hood, a 6-cylinder, 24-valves 184hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 150hp engine designed by Volkswagen.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the BMW being a slightly better choice apparently. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but it doesn't do much to help us decide between the two. Furthermore, when it comes to weight, a factor that most people underestimate, 3 Series offers a marginal difference of 3% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that both brands display similar results in faults and breakdowns, when all the models are taken into account. That's the official data, while our visitors describe reliability of BMW with an average rating of 4.1, and models under the Audi badge with 4.2 out of 5. Independent research findings rank 3 Series as average reliability-wise, and A4 is more or less at the same level.Above it all, drivers of cars with the same engine as 3 Series rank it on average as 5.0, while the one under the competitor's bonnet gets 2.3 out of 5.
Performance & Fuel economyBMW is undoubtly more agile, reaching 100km/h in 1.6 seconds less than its competitor. In addition to that it accelerates all the way to 227 kilometers per hour, 7km/h more than the other car. When it comes to fuel economy the winner has to be 3 Series, averaging around 6.7 liters of fuel per 100 kilometers (42 mpg), in combined cycle. We can't ignore that 16% difference compared to Audi A4.
Verdict
BMW is apparently more reliable, not too much, but just enough. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 3 Series offers much better overall protection, which launches it ahead of the other contender. It all continues in the same direction, with BMW outracing its opponent in any situation possible, making it better choice for boy racers. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.