Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 5-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Audi and front in the case of the Ford). The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 16-valves 150hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 150hp engine designed by Peugeot.

A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, taking kerb weight as an important factor into account, the American car offers a marginal difference of 2% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that Ford as a brand displays somewhat better results, at least on all of the models level. That's the official data, while our visitors describe reliability of Audi with an average rating of 4.2, and models under the Ford badge with 4.4 out of 5. Independent research findings rank A3 as average reliability-wise, and Focus is more or less at the same level.Above it all, drivers of cars with the same engine as the German car rank it on average as 4.6 out of 5, exactly the same as the other one.

Audi is a bit more agile, reaching 100km/h in 0.5 seconds less than its competitor. In addition to that it accelerates all the way to 214 kilometers per hour, 2km/h more than the other car. When it comes to fuel economy the winner has to be the American car, averaging around 4 liters of fuel per 100 kilometers (71 mpg), in combined cycle. We can't ignore that 18% difference compared to the German car.

Ford appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the American car offers slightly better overall protection and takes the lead. From there things take a different direction, with Audi offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... All together, there's not much more to say, in this case I wouldn't even consider anything but Ford. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.