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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door hatchback body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and front in the case of the Ford). The first one has a BMW-engineered powertrain under the hood, a 6-cylinder, 24-valves 326hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 240hp engine designed by Mazda.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, taking kerb weight as an important factor into account, the German car offers a marginal difference of 6% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Ford as a brand displays somewhat better results, all the models observed together. These are the official statistics, while our visitors describe reliability of BMW with an average rating of 4.2, and models under the Ford badge with 4.4 out of 5. The same official information place 3 Series as average reliability-wise, and Mondeo is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the German car rank it on average as 3.0, while the one under the competitor's bonnet gets 4.3 out of 5.
Performance & Fuel economyBMW is undoubtly more agile, reaching 100km/h in 2.8 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, 10km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 7.3 liters of fuel per 100 kilometers (39 mpg), in combined cycle.
Verdict
Ford appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers slightly better overall protection and takes the lead. It all continues in the same direction, with BMW being considerably quicker, thus putting more smile on driver's face. Fuel consumption is more or less the same. No mistake, whatever you decide here, but I'd still go for the BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.