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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 5-door wagon body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and front in the case of the Volkswagen). The first one has a BMW-engineered powertrain under the hood, a 4-cylinder, 16-valves 163hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 150hp engine designed by Volkswagen.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but it doesn't do much to help us decide between the two. Furthermore, taking kerb weight as an important factor into account, 3 Series offers a marginal difference of 5% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Volkswagen does have a slight advantage, when all the models are taken into account. These are the results of an independent reasearch, while our visitors describe reliability of BMW, as well as Volkswagen, with the same average rating of 4.2 out of 5. The same official information place 3 Series as average reliability-wise, and Passat is more or less at the same level.Above it all, drivers of cars with the same engine as 3 Series rank it on average as 4.7, while the one under the competitor's bonnet gets 4.6 out of 5.
Performance & Fuel economyBMW is a bit more agile, reaching 100km/h in 0.7 seconds less than its competitor. In addition to that it accelerates all the way to 222 kilometers per hour, 2km/h more than the other car. When it comes to fuel economy the winner has to be Passat, averaging around 3.9 liters of fuel per 100 kilometers (72 mpg), in combined cycle. We can't ignore that 15% difference compared to 3 Series.
Verdict
Volkswagen appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 3 Series offers slightly better overall protection and takes the lead. It all continues in the same direction, with BMW offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... No mistake, whatever you decide here, but I'd still go for the Volkswagen. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.