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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 4-door sedan body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and front in the case of the Ford). The first one has a BMW-engineered powertrain under the hood, a 6-cylinder, 24-valves 431hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 240hp engine designed by Mazda.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but it doesn't do much to help us decide between the two. On the other hand, taking kerb weight as an important factor into account, the American car offers a marginal difference of 3% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Ford as a brand displays somewhat better results, all the models observed together. These are the results of an independent reasearch, while our visitors describe reliability of BMW with an average rating of 4.2, and models under the Ford badge with 4.4 out of 5. Independent research findings rank 3 Series as average reliability-wise, and Mondeo is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the German car rank it on average as 3.0, while the one under the competitor's bonnet gets 4.3 out of 5.
Performance & Fuel economyBMW is way more agile, reaching 100km/h in 3.6 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, 10km/h more than the other car. When it comes to fuel economy the winner has to be the American car, averaging around 7.3 liters of fuel per 100 kilometers (39 mpg), in combined cycle. We can't ignore that 21% difference compared to the German car.
Verdict
Ford appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the American car offers slightly better overall protection and takes the lead. From there things take a different direction, with BMW outracing its opponent in any situation possible, making it better choice for boy racers. It does come at a cost though, and that's the fuel consumption... I believe that, when we take all into account, we have only one winner here - the Ford. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among more than 12.000 different ones in our database.