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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 4-door sedan body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and front in the case of the Volkswagen). The first one has a Peugeot-engineered powertrain under the hood, a 4-cylinder, 16-valves 136hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 180hp engine designed by Volkswagen.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, 3 Series offers a marginal difference of 1% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Volkswagen does have a slight advantage, at least on all of the models level. That's the official data, while our visitors describe reliability of BMW, as well as Volkswagen, with the same average rating of 4.2 out of 5. The same official information place 3 Series as average reliability-wise, and Passat is more or less at the same level.That apart, owners of different cars powered by the same engine as 3 Series rank it on average as 3.8, while the one under the competitor's bonnet gets 4.8 out of 5.
Performance & Fuel economyVolkswagen is undoubtly more agile, reaching 100km/h in 1 seconds less than its competitor. In addition to that it accelerates all the way to 232 kilometers per hour, 22km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 5.6 liters of fuel per 100 kilometers (50 mpg), in combined cycle.
Verdict
Volkswagen appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 3 Series offers slightly better overall protection and takes the lead. From there things take a different direction, with Volkswagen being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... It's really tough to make a final decision here, but if I'd need to, I'd say BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.