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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and front in the case of the Seat). The first one has a Peugeot-engineered powertrain under the hood, a 4-cylinder, 16-valves 177hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 180hp engine designed by Volkswagen.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but it doesn't do much to help us decide between the two. Furthermore, taking kerb weight as an important factor into account, the German car offers a marginal difference of 7% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Seat does have a slight advantage, all the models observed together. These are the results of an independent reasearch, while our visitors describe reliability of BMW with an average rating of 4.1, and models under the Seat badge with 4.5 out of 5. Some independent research have also placed 1 Series as average reliability-wise, and Leon is more or less at the same level.Above it all, drivers of cars with the same engine as the German car rank it on average as 4.0, while the one under the competitor's bonnet gets 4.8 out of 5.
Performance & Fuel economyBMW is a bit more agile, reaching 100km/h in 0.1 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 225 kilometers per hour, 1km/h less than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 5.8 liters of fuel per 100 kilometers (49 mpg), in combined cycle.
Verdict
Seat appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers slightly better overall protection and takes the lead. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. the German car still consumps less fuel, which needs to be taken into consideration. No mistake, whatever you decide here, but I'd still go for the BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.