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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and front in the case of the Mazda). The first one has a BMW-engineered powertrain under the hood, a 6-cylinder, 24-valves 320hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 165hp engine designed by Mazda.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, the German car offers a considerable difference of 18% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Mazda as a brand displays somewhat better results, all the models observed together. That's the official data, while our visitors describe reliability of BMW with an average rating of 4.2, and models under the Mazda badge with 4.4 out of 5. Independent research findings rank 1 Series as average reliability-wise, and 3 is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the German car rank it on average as 3.0, while the one under the competitor's bonnet gets 5.0 out of 5.
Performance & Fuel economyBMW is way more agile, reaching 100km/h in 3.1 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, 40km/h more than the other car. When it comes to fuel economy an obvious choice would be the Japanese car, averaging around 5.8 liters of fuel per 100 kilometers (49 mpg), in combined cycle. That's 38% difference compared to the German car!
Verdict
Mazda is apparently more reliable, not too much, but just enough. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers significantly better overall protection, taking the lead here. It all continues in the same direction, with BMW outracing its opponent in any situation possible, making it better choice for boy racers. It does come at a cost though, and that's the fuel consumption... I believe that, when we take all into account, we have only one winner here - the Mazda. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among more than 12.000 different ones in our database.