Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by hybrid engines and utilizing the 5-door suv body style within the same 'SUV' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Toyota and front in the case of the KIA). The first one has a Toyota-engineered powertrain under the hood, a 4-cylinder, 16-valves 197hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 141hp engine designed by Hyundai.

Both vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the Toyota being a slightly better choice apparently. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, but it doesn't do much to help us decide between the two. Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, the Japanese car offers a considerable difference of 13% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Toyota does have a slight advantage, at least on all of the models level. That's the official data, while our visitors describe reliability of Toyota with an average rating of 4.6, and models under the KIA badge with 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. We should definitely mention that owners of cars with the same powertrain as the Japanese car rank it on average as 5.0, while the one under the competitor's bonnet gets 3.0 out of 5.

Toyota is way more agile, reaching 100km/h in 3.2 seconds less than its competitor. In addition to that it accelerates all the way to 180 kilometers per hour, 18km/h more than the other car. When it comes to fuel economy the winner has to be the Korean car, averaging around 3.8 liters of fuel per 100 kilometers (74 mpg), in combined cycle. We can't ignore that 32% difference compared to the Japanese car.

Toyota is apparently more reliable, not too much, but just enough. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Japanese car beats the other contender by far, making it the best choice without even considering other things. It all continues in the same direction, with Toyota outracing its opponent in any situation possible, making it better choice for boy racers. It does come at a cost though, and that's the fuel consumption... All together, there's not much more to say, in this case I wouldn't even consider anything but Toyota. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among more than 12.000 different ones in our database.