Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 3-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Audi and front in the case of the KIA). The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 8-valves 140hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 140hp engine designed by Hyundai.

Both vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the KIA being a slightly better choice apparently. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but it doesn't do much to help us decide between the two. On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, the Korean car offers a marginal difference of 1% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that KIA does have a slight advantage, when all the models are taken into account. That's the official data, while our visitors describe reliability of Audi with an average rating of 4.2, and models under the KIA badge with 4.6 out of 5. Some independent research have also placed A3 as average reliability-wise, and Pro_Ceed is more or less at the same level.That apart, owners of different cars powered by the same engine as the German car rank it on average as 4.4, while the one under the competitor's bonnet gets 4.7 out of 5.

Audi is a bit more agile, reaching 100km/h in 0.6 seconds less than its competitor. In addition to that it accelerates all the way to 207 kilometers per hour, 2km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 5.6 liters of fuel per 100 kilometers (51 mpg), in combined cycle.

KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers much better overall protection, which launches it ahead of the other contender. From there things take a different direction, with Audi offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! It's really tough to make a final decision here, but if I'd need to, I'd say KIA. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among more than 12.000 different ones in our database.