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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 2-door cabriolet body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and front in the case of the Audi). The first one has a BMW-engineered powertrain under the hood, a 4-cylinder, 16-valves 204hp unit, while the other one gets its power and torque from a 4-cylinder, 8-valves 140hp engine designed by Volkswagen.
SafetyBoth vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the BMW being a slightly better choice apparently. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but it doesn't do much to help us decide between the two. Furthermore, taking kerb weight as an important factor into account, 1 Series offers a marginal difference of 3% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that both brands display similar results in faults and breakdowns, all the models observed together. These are the official statistics, while our visitors describe reliability of BMW with an average rating of 4.1, and models under the Audi badge with 4.2 out of 5. Some independent research have also placed 1 Series as average reliability-wise, and A3 is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as 1 Series rank it on average as 4.6, while the one under the competitor's bonnet gets 4.4 out of 5.
Performance & Fuel economyBMW is undoubtly more agile, reaching 100km/h in 2.1 seconds less than its competitor. In addition to that it accelerates all the way to 230 kilometers per hour, 22km/h more than the other car. When it comes to fuel economy the winner has to be Audi A3, averaging around 4.6 liters of fuel per 100 kilometers (61 mpg), in combined cycle. We can't ignore that 17% difference compared to 1 Series.
Verdict
BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 1 Series offers much better overall protection, which launches it ahead of the other contender. It all continues in the same direction, with BMW outracing its opponent in any situation possible, making it better choice for boy racers. It does come at a cost though, and that's the fuel consumption... I believe that, when we take all into account, we have only one winner here - the BMW. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.