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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door wagon body style within the same 'Luxury car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Audi and rear in the case of the BMW). The first one has a Volkswagen-engineered powertrain under the hood, a 6-cylinder, 30-valves 250hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 192hp engine designed by BMW.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the BMW being a slightly better choice apparently. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the luxury car segment, which is generally a very good thing safety-wise, but it doesn't do much to help us decide between the two. Furthermore, taking kerb weight as an important factor into account, Audi A6 offers a marginal difference of 7% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that both brands display similar results in faults and breakdowns, when all the models are taken into account. That's the official data, while our visitors describe reliability of Audi, as well as BMW, with the same average rating of 4.2 out of 5. Some independent research have also placed A6 as average reliability-wise, and 5 Series is more or less at the same level.Above it all, drivers of cars with the same engine as Audi A6 rank it on average as 2.5, while the one under the competitor's bonnet gets 2.8 out of 5.
Performance & Fuel economyAudi is undoubtly more agile, reaching 100km/h in 1.5 seconds less than its competitor. In addition to that it accelerates all the way to 246 kilometers per hour, 11km/h more than the other car. When it comes to fuel economy the winner has to be 5 Series, averaging around 9.8 liters of fuel per 100 kilometers (29 mpg), in combined cycle. We can't ignore that 19% difference compared to Audi A6.
Verdict
BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 5 Series offers slightly better overall protection and takes the lead. From there things take a different direction, with Audi being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... I believe that, when we take all into account, we have only one winner here - the BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.