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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the small family car segment and utilize the same 4-door sedan body style and the front wheel drive system, it all comes up to the specific diesel engine choice they offer. The first one has a Hyundai-engineered powertrain under the hood, a 4-cylinder, 16-valves 113hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 90hp engine designed by Toyota.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the Toyota being a slightly better choice apparently. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, when it comes to weight, a factor that most people underestimate, the Korean car offers a marginal difference of 1% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that Toyota does have a slight advantage, all the models observed together. These are the official statistics, while our visitors describe reliability of KIA with an average rating of 4.2, and models under the Toyota badge with 4.6 out of 5. Some independent research have also placed Cerato as average reliability-wise, and Corolla 32% above the first one. We should definitely mention that owners of cars with the same powertrain as the Korean car rank it on average as 4.2, while the one under the competitor's bonnet gets 4.3 out of 5.
Performance & Fuel economyThere's not enough data for me to elaborate on the subject, I'm affraid.
Verdict
Toyota appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Japanese car offers slightly better overall protection and takes the lead. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. Fuel consumption is more or less the same. It's really tough to make a final decision here, but if I'd need to, I'd say Toyota. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.