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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the small family car segment and utilize the same 5-door hatchback body style and the front wheel drive system, it all comes up to the specific hybrid engine choice they offer. The first one has a Honda-engineered powertrain under the hood, a 4-cylinder, 8-valves 98hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 136hp engine designed by Toyota.
SafetyBoth vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, taking kerb weight as an important factor into account, Prius offers a considerable difference of 14% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Honda does have a slight advantage, all the models observed together. That's the official data, while our visitors describe reliability of Honda with an average rating of 4.7, and models under the Toyota badge with 4.6 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as Insight rank it on average as 3.0, while the one under the competitor's bonnet gets 5.0 out of 5.
Performance & Fuel economyToyota is undoubtly more agile, reaching 100km/h in 2.1 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 180 kilometers per hour, 2km/h less than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 4.2 liters of fuel per 100 kilometers (68 mpg), in combined cycle.
Verdict
Toyota appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Prius offers significantly better overall protection, taking the lead here. It all continues in the same direction, with Toyota being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but Toyota. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.