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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (front for the Mazda and rear in the case of the BMW). The first one has a Mazda-engineered powertrain under the hood, a 4-cylinder, 16-valves 165hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 218hp engine designed by BMW.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, the German car offers a considerable difference of 10% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Mazda as a brand displays somewhat better results, all the models observed together. These are the official statistics, while our visitors describe reliability of Mazda with an average rating of 4.4, and models under the BMW badge with 4.2 out of 5. Independent research findings rank 3 as average reliability-wise, and 1 Series is more or less at the same level.That apart, owners of different cars powered by the same engine as the Japanese car rank it on average as 5.0 out of 5, exactly the same as the other one.
Performance & Fuel economyBMW is undoubtly more agile, reaching 100km/h in 1.8 seconds less than its competitor. In addition to that it accelerates all the way to 245 kilometers per hour, 35km/h more than the other car. When it comes to fuel economy the winner has to be the Japanese car, averaging around 5.8 liters of fuel per 100 kilometers (49 mpg), in combined cycle. We can't ignore that 14% difference compared to the German car.
Verdict
Mazda appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers significantly better overall protection, taking the lead here. It all continues in the same direction, with BMW being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... It's really tough to make a final decision here, but if I'd need to, I'd say Mazda. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among more than 12.000 different ones in our database.