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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the city car segment and utilize the same 5-door hatchback body style and the front wheel drive system, it all comes up to the specific diesel engine choice they offer. The first one has a Mazda-engineered powertrain under the hood, a 4-cylinder, 16-valves 105hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 90hp engine designed by Hyundai.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the Mazda being a slightly better choice apparently. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the city car segment, which is generally not a very good thing safety-wise, but it doesn't do much to help us decide between the two. On the other hand, when it comes to weight, a factor that most people underestimate, the Korean car offers a considerable difference of 19% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that Mazda does have a slight advantage, all the models observed together. These are the results of an independent reasearch, while our visitors describe reliability of Mazda with an average rating of 4.5, and models under the KIA badge with 4.6 out of 5. The same official information place 2 as average reliability-wise, and Rio is more or less at the same level.That apart, owners of different cars powered by the same engine as the Japanese car rank it on average as 1.0, while the one under the competitor's bonnet gets 4.8 out of 5.
Performance & Fuel economyMazda is undoubtly more agile, reaching 100km/h in 1.9 seconds less than its competitor. In addition to that it accelerates all the way to 178 kilometers per hour, 3km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 3.6 liters of fuel per 100 kilometers (80 mpg), in combined cycle.
Verdict
KIA is apparently more reliable, not too much, but just enough. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In this case though, it seems that both cars show similar levels of passenger protection all together, so that won't break a tie. But one thing that actually could is the performance, with Mazda being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! No mistake, whatever you decide here, but I'd still go for the Mazda. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among more than 12.000 different ones in our database.