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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 2-door coupe body style within the same 'Sports car' segment, the only major difference here really is their wheel drive configuration (rear for the Jaguar and 4 x 4 in the case of the Audi). The first one has a Jaguar-engineered powertrain under the hood, a 8-cylinder, 32-valves 385hp unit, while the other one gets its power and torque from a 8-cylinder, 32-valves 450hp engine designed by Volkswagen.
SafetyUnfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the sports car segment, which is generally classifying them somewhere in the middle safety-wise, but it doesn't do much to help us decide between the two. On the other hand, taking kerb weight as an important factor into account, the German car offers a marginal difference of 2% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that both brands display similar results in faults and breakdowns, when all the models are taken into account. That's the official data, while our visitors describe reliability of Jaguar with an average rating of 4.1, and models under the Audi badge with 4.2 out of 5. The same official information place XK as average reliability-wise, and A5 Coupe is more or less at the same level.Above it all, drivers of cars with the same engine as the British car rank it on average as 5.0 out of 5, exactly the same as the other one.
Performance & Fuel economyAudi is undoubtly more agile, reaching 100km/h in 1 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy the winner has to be the German car, averaging around 10.5 liters of fuel per 100 kilometers (27 mpg), in combined cycle. We can't ignore that 7% difference compared to the British car.
Verdict
Audi appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers slightly better overall protection and takes the lead. It all continues in the same direction, with Audi being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but Audi. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.