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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 5-door wagon body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (front for the Audi and rear in the case of the BMW). The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 8-valves 110hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 136hp engine designed by BMW.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the BMW being a slightly better choice apparently. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but it doesn't do much to help us decide between the two. On the other hand, taking kerb weight as an important factor into account, 3 Series offers a considerable difference of 13% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that both brands display similar results in faults and breakdowns, when all the models are taken into account. These are the results of an independent reasearch, while our visitors describe reliability of Audi with an average rating of 4.2, and models under the BMW badge with 4.1 out of 5. Some independent research have also placed A4 as average reliability-wise, and 3 Series is more or less at the same level.Above it all, drivers of cars with the same engine as Audi A4 rank it on average as 4.5, while the one under the competitor's bonnet gets 4.4 out of 5.
Performance & Fuel economyBMW is undoubtly more agile, reaching 100km/h in 1.4 seconds less than its competitor. In addition to that it accelerates all the way to 207 kilometers per hour, 15km/h more than the other car. When it comes to fuel economy the winner has to be Audi A4, averaging around 5.3 liters of fuel per 100 kilometers (53 mpg), in combined cycle. We can't ignore that 11% difference compared to 3 Series.
Verdict
Audi appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 3 Series beats the other contender by far, making it the best choice without even considering other things. It all continues in the same direction, with BMW outracing its opponent in any situation possible, making it better choice for boy racers. It does come at a cost though, and that's the fuel consumption... It's not difficult to say then that if I'd need to make a choice, it would definitely be the BMW. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.