Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the small family car segment and utilize the same 3-door hatchback body style and the front wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 16-valves 122hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 100hp engine designed by Hyundai.

A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but it doesn't do much to help us decide between the two. On the other hand, when it comes to weight, a factor that most people underestimate, the Korean car offers a considerable difference of 12% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that KIA does have a slight advantage, when all the models are taken into account. That's the official data, while our visitors describe reliability of Audi with an average rating of 4.2, and models under the KIA badge with 4.6 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as the German car rank it on average as 4.5 out of 5, exactly the same as the other one.

Audi is way more agile, reaching 100km/h in 3.4 seconds less than its competitor. In addition to that it accelerates all the way to 203 kilometers per hour, 21km/h more than the other car. When it comes to fuel economy the winner has to be the German car, averaging around 5.2 liters of fuel per 100 kilometers (54 mpg), in combined cycle. We can't ignore that 17% difference compared to the Korean car.

KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers significantly better overall protection, taking the lead here. From there things take a different direction, with Audi outracing its opponent in any situation possible, making it better choice for boy racers. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but Audi. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.