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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the small family car segment and utilize the same 3-door hatchback body style and the front wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 8-valves 105hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 109hp engine designed by Hyundai.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the KIA being a slightly better choice apparently. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but it doesn't do much to help us decide between the two.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that KIA does have a slight advantage, all the models observed together. These are the results of an independent reasearch, while our visitors describe reliability of Audi with an average rating of 4.2, and models under the KIA badge with 4.6 out of 5. The same official information place A3 as average reliability-wise, and Pro_Ceed is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the German car rank it on average as 4.5 out of 5, exactly the same as the other one.
Performance & Fuel economyAudi is a bit more agile, reaching 100km/h in 0.8 seconds less than its competitor. In addition to that it accelerates all the way to 190 kilometers per hour, 5km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 5.6 liters of fuel per 100 kilometers (50 mpg), in combined cycle.
Verdict
KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers significantly better overall protection, taking the lead here. From there things take a different direction, with Audi offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! It's really tough to make a final decision here, but if I'd need to, I'd say Audi. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.